Digital and Social

Hungry for a younger, urban professional consumer, Grand Marnier identified the hours between 6 and 9pm as their product's most likely time of consumption. It's a moment we named The Sunset Hour, in an idea that became a pitch-winning campaign.

Screening the beauty and excitement of live sunsets from around the world, our digital posters created a real feeling of anticipation here in the UK. Whenever a sunset isn't available, the image reverts to a product shot in which the colour of the serve echoes the magic of the setting sun.

Online, fans would be able to track a never ending sunset as it relentlessly blazed a trail around the globe. Better still, they could also download a smartphone app that enabled them to photograph their ultimate sunset with a collection of unique filters.