If you weren’t experiencing it first-hand, it was difficult to understand the reality of living with dementia during COVID-19 – something I wanted to change. My mum had dementia. The traumatic experience of supporting her during lockdown motivated me to write a poem, titled ‘Imagine’. I worked with Alzheimer's Society to bring the poem to life in an emotive short film.

‘Imagine’ put viewers in the shoes of people affected by dementia during lockdown– to raise awareness of how tough it was and to encourage people to donate to Alzheimer’s Society’s Emergency Appeal.

AWARDS:

Creativepool Annual 2021 - Two bronze awards

Muse Creative Awards 2021 - Silver winner

C2A Creative Communication Award 2021 - Winner in advertising

Drum Roses Awards 2021 - Nominated in two categories

Press / OOH / Experiential / Social

We created this campaign to raise awareness of Oreo in Ireland, a market where the brand was yet to fully establish itself. Our idea was simple. Oreo is a brand that lives by its sense of fun. The Twist, Lick, Dunk ritual sets it apart from other biscuits and we created our own twist to reveal Oreo's playful side.

Across a month of activity in Dublin, we reimagined the city's top attractions in the shape of an Oreo. Whether you wanted to catch the Salvador Dali exhibition, a game at Croke Park, get lost in the maze or scared witless by Bram Stoker, Oreo was with you all the way. The campaign ran across social too, with a competition mechanic. We asked Dubliners to tell us their favourite local place and we choose a winner, which was then turned into one of our posters.

We even turned several local trains into the Oreo Express. Whenever these arrived at Dublin station, they activated our vending machine, welcoming visitors to the city with free packs of Oreos.

AWARDS  

- Shortlisted for four Creative Circle Awards

- Named 'campaign of the week' by bestadsontv 

As the cost of living crisis and the effect of the pandemic still impacts us in many ways, we see child poverty on the rise. 1 in 4 children in Bolton and Greater Manchester suffer from food insecurities. This could be storing food, as they are unsure when their next meal will be, or keeping it, to take home for hungry siblings and family members. Bolton Lads and Girls Club provide free hot, nutritious meals for children and young people who need them.

This execution uses an emotive poem titled 'AN EMPTY PLATE'. The powerful words highlight the struggle that some children and young people face. For most parents an empty plate represents their children finishing their meal and being full. But some kids the hunger is real and an empty plate means just that, no food. This ad was launched on World Hunger Day on 28th May 2023, across all social media. It helped BLGC to raise awareness of the cause and generated the crucial funds needed, to support the families that need it the most.

AWARDS:

Muse Creative Awards 2023 - Silver Winner

Featured on bestads and adsoftheworld

Digital content

The ‘Worst Time For An Itch’ is a series of three online films we created for Nivea. As everyone knows there's nothing worse than an itch you just can't scratch. So imagine the nightmare if an irritation kicked in at the worst possible moment - a time when the slightest distraction could lead to a horrible end.

That's the story our short films told. Created with the help of award winning adventure filmmaker Sébastien Montaz-Rosset, they were shot on location around Chamonix. As each film builds to the critical moment, you see the value of using Nivea. Even in the face of extreme danger, Nivea keeps your skin irritation-free. 

AWARDS

- Campaign Big Awards nomination for best digital campaign. 

- Featured on countless sites including adsoftheworld and bestads.com 

Hilltop Honey wanted to connect with a wider audience, to grow the brand. We saw a powerful story in founder Scott Davies. It was his passion for honey and his unwavering determination that made the brand what it is today.

Press / OOH / Digital / DM / Experiential

It's an unwritten fact of life that wherever there's space at home, no matter how big, small or oddly shaped, we fill it. With clutter everywhere, there's a constant bruising of toes and bashing of shins as we try to live amongst our possessions. Which is where Big Yellow Storage comes in.

Thanks to Big Yellow, it's easy to get some space in your life. There's no need to get boxed in by all your treasures. Whenever space is tight, Big Yellow can help you triumph. A fact our pitch-winning campaign demonstrated through a clever use of media space.

#SaveOurZoo - Chester Zoo

The Global pandemic of Covid-19 meant the closure of many venues. With no sign of when they could reopen and being heavily reliant on donations and income from visitors, Chester Zoo was in danger. A UK leader in the preservation of animals was under threat from extinction itself. Chester Zoo and the animals needed our help….

Beaverbrooks understand that watches and jewellery offer more of a deeper emotional attachment. It’s more than just a tangible gift. It’s a celebration of the bond between two people. This ad shows the connection between two family members that evolves over time, into a loving relationship. Directed by Katie Bell.

Press

Driving footfall to one of London's most iconic visitor attractions, our campaign ran in national press. A really simple but elegant idea, it illustrates just how easy it is to have a wild day out in the heart of the city.

Press / OOH

90% of domestic violence is witnessed by children, and it affects them for the the rest of their lives. When kids live with violence at home, they're far more likely to commit abuse themselves.

Refuge is a charity that exists to help these vulnerable children. To drive support for their cause, we created this series of posters and press ads. Featuring letters written from the kids' point of view, they bring to life the horrors that many children live with every day.

Our campaign struck a real chord, achieving huge PR success. It featured in multiple national newspapers, online sites and even on breakfast television - drawing attention to the brilliant work that Refuge does.

AWARDS

Named best print ad by bestadsontv

With the start of the festive season approaching, Liverpool FC shared its own fairy tale with the release of their Christmas advert.

CBeebies Land had more new rides and attractions for 2022, than ever before. With so much on offer, the moment you step inside their gates, the experience will blow your mind! Directed by Adam Wells at MOB films.

Digital content

Our brief was to create a viral film to target Typhoo's largest group of purchasers, women aged between 35-50. So building on the brand's campaign line, ‘You only get an oooo with Typhoo’, we hit on the insight that when passions fizzle out in the bedroom, you can always rely on one of life's smaller pleasures to maintain that sense of satisfaction. Directed by Arni Thor Jonsson.

Great Ormond Street Hospital (GOSH) makes it a little bit easier and a lot more fun for the thousands of children who are treated for illnesses every year. They do this by funding patient, family and staff support, cutting-edge medical equipment and the building and refurbishment of child-centred facilities.

This poster/press ad was for their high profile annual gala evening event in London. By booking a table and dining with GOSH, guests were donating to the cause.

Digital and Social

Hungry for a younger, urban professional consumer, Grand Marnier identified the hours between 6 and 9pm as their product's most likely time of consumption. It's a moment we named The Sunset Hour, in an idea that became a pitch-winning campaign.

Screening the beauty and excitement of live sunsets from around the world, our digital posters created a real feeling of anticipation here in the UK. Whenever a sunset isn't available, the image reverts to a product shot in which the colour of the serve echoes the magic of the setting sun.

Online, fans would be able to track a never ending sunset as it relentlessly blazed a trail around the globe. Better still, they could also download a smartphone app that enabled them to photograph their ultimate sunset with a collection of unique filters. 

Print / OOH / Digital

Tasked to highlight that as many as 3,400 people die every year from secondhand smoke inhalation, we created this campaign for The Roy Castle Lung Foundation. With a limited budget we had to reach a large audience, warning them of the danger.

Our answer was a series of ads that featured in and around genuine advertising for secondhand goods. From ebay listings to classified messages, we made people stop and think. The last thing you want secondhand is a lungful of toxic smoke.

AWARDS

Campaign Direct Integrated award nomination.

If you're #PassionateAboutSport then Let's Get Ready To Rumble with Betfred.

TV / Digital content

As part of a major rebrand, aimed at a younger female audience, we created the #BringItOn campaign for Nivea. Our launch film, shot by MJ Delaney, celebrated the women who live life to the full every day. These are the women who say "Bring it on". Whatever life throws at them, Nivea has the beauty care products to keep them looking and feeling their best.

AWARDS

- 'Ad of the day' on The Drum

- Featured on bestads.com and Campaign

The campaign is now branching out onto social sites.