Print / OOH / Digital

Tasked to highlight that as many as 3,400 people die every year from secondhand smoke inhalation, we created this campaign for The Roy Castle Lung Foundation. With a limited budget we had to reach a large audience, warning them of the danger.

Our answer was a series of ads that featured in and around genuine advertising for secondhand goods. From ebay listings to classified messages, we made people stop and think. The last thing you want secondhand is a lungful of toxic smoke.

AWARDS

Campaign Direct Integrated award nomination.