Digital content

Our brief was to create a viral film to target Typhoo's largest group of purchasers, women aged between 35-50. So building on the brand's campaign line, ‘You only get an oooo with Typhoo’, we hit on the insight that when passions fizzle out in the bedroom, you can always rely on one of life's smaller pleasures to maintain that sense of satisfaction. Directed by Arni Thor Jonsson.

At the time, Typhoo’s campaign line was ‘You only get an OO with Typhoo’. Our brief was to create a viral film targeting the brand’s largest group of purchasers, women between 35-50. We hit on an insight that certain parts of women’s lives can become a bit stale. Thankfully, there are other little pleasures to make up for it!