If you weren’t experiencing it first-hand, it was difficult to understand the reality of living with dementia during COVID-19. This is something I wanted to change, as my mum had dementia. The traumatic experience of supporting her during lockdown motivated me to write a poem, titled ‘Imagine’. I worked with Alzheimer's Society to bring the poem to life in an emotive short film.

‘Imagine’ put viewers in the shoes of people affected by dementia during lockdown, to raise awareness of how tough it was and to encourage people to donate to Alzheimer’s Society’s Emergency Appeal.

AWARDS:

Creativepool Annual 2021 - Two bronze awards

Muse Creative Awards 2021 - Silver winner

C2A Creative Communication Award 2021 - Winner in advertising

Drum Roses Awards 2021 - Nominated in two categories