Press / OOH

90% of domestic violence is witnessed by children. Exposure to this horrific behaviour will impact them, for the rest of their lives. When kids live with violence at home, they're far more likely to commit abuse themselves.

Refuge is a charity that exists to help these vulnerable children. To drive support for their cause, we created this series of posters and press ads. Featuring letters written from the kids' point of view, they bring to life the horrors that many children live with every day.

Our campaign struck a real chord, achieving huge PR success. It featured in multiple national newspapers, online sites and even on breakfast television. It drew attention to the brilliant work that Refuge does every day, to tackle this.

AWARDS

Named best print ad by bestadsontv