Coca-Cola
Future flames
In the build up to London 2012, we created this in-store campaign for Coca-Cola. Mapping the shopper's journey through the retail environment, it gave them the chance to get involved and become an Olympic torchbearer. With entrance door decals providing instant theatre on your approach to the store, we put shoppers in a torchbearer's shoes from the get go.
From gondola ends to shelf wobblers
Amplifying the buzz that was gripping GB at the time, we created footprint floor decals that celebrated local heroes and guided shoppers towards our product.
And from FSDUs to pallet wraps
Of course, all the usual touch-points were considered, with relevant messaging applied to each.
Mondelez
Raise real smiles
In an increasingly digitally focussed world, Mondelez wanted to get back to basics. They wanted to celebrate the moments of joy you can only experience in the real world. 'Raise real smiles' was an in-store campaign we created to do just that. Dividing the day into four occasions - breakfast, morning snacks, after school and evening treats - we created four key visuals to show how Mondelez can give you a little lift, whenever you need it most.
In-store touch-points
Across front of store displays, gondola ends and product magnifiers, we used our campaign imagery to create a bit of disruption.
In-home remiders
We also wanted to our products to be front of mind before shoppers even made it in-store. Shopping list fridge magnets and collectable jars act are the perfect thing to keep Mondelez top of the list, while pop-up DM pieces delivered special offers to hungry homes.
Worthingtons
Character in every pint
Created for the on-trade environment, these Worthingtons ads celebrate the craftsmen behind every pint. Their dedication brings a unique flavour to every brew. And here their untold stories reveal a more human side to the brand.
