I’m an award-winning Creative Director, with over 20 years of experience working in advertising. I’ve worked at some of the UK’s top advertising agencies such as FCB Inferno, The&Partnership and McCann.

Throughout my career, I’ve worked with a whole host of brands and budgets. From tea bags, to transatlantic airlines, to charity clients. As the industry has evolved and the media executions have too, I’ve embraced the new opportunities this gives creatives, allowing me to communicate an idea in so many different places.

D&AD, Campaign Big, Creative Circle, Creativepool and The Drum are some of the places that my work has either won or been nominated for awards. I’ve also instigated social change through my campaigns. My work for the charity Refuge, featured on breakfast television. Igniting discussion and demanding change around domestic violence and its impact on children. During COVID-19 lockdowns, I proactively wrote and directed a film for Alzheimer’s Society, to help highlight and attract support for families struggling with a relative with dementia.

As I have worked as both an art director and a copywriter over the years, the knowledge of both disciplines has allowed me a greater understanding of the right tone of voice, or visual treatment that a specific project requires. As a freelance CD, I’ve had opportunities to take charge of projects and see them through, from start to finish. Some of my passions include writing poetry and drawing. A few of my poems you will hear in my work.

Here’s a summary of some of the services I can provide:

BIG IDEAS - For new brand campaigns, social campaigns, or that one-off, last minute social post you need support with. I can quickly generate award-winning concepts and deliver them to you at presentation standard.

COPYWRITING - From TV scripts, to brand manifestos, to social post headlines, to email copy. I’ll do my best to make your brand sing from the right page, or billboard, or wherever it lives best.

ART DIRECTION - If you need a shoot overseeing, or an art director to team up with your writer, I’m here. I create bold presentations, with the right mood reference that will make your eyes pop.

STRATEGY - I believe a great idea starts here and I always spend my time researching the best insights for any brief I undertake. I can get involved early on at the client brief stage to help to mould the best agency brief for myself or other creatives.

CREATIVE DIRECTION - Whether it’s a brief I’ve been on from the start, or I’m brought in during the production stage, I can help manage the process. My experience gives me a great understanding of client relationships, motivating and steering junior creatives and having the technical knowledge of what is within budget.

If you have any questions, or want to enquire about my skills, please contact me on:

scullencreative@gmail.com