Ladbrokes

Chaaaaaaarge to the races

Ladbrokes wanted to big up the fun on their ‘Where the Nation plays’ brand. What better way to launch this than having Brian Blessed leading the charge on a giant horse full of race goers, all heading to Cheltenham and the Grand National. Giant posters, floor vinyls, digital displays, escalator panels and ticket gate take-overs all played their part in bringing fun to the occasion.