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WRITER AND CREATIVE DIRECTOR
Bolton Lads and Girls Club
As the cost of living crisis and the effect of the pandemic still impacts us in many ways, we see child poverty on the rise. 1 in 4 children in Bolton and Greater Manchester suffer from food insecurities. This could be storing food, as they are unsure when their next meal will be, or keeping it, to take home for hungry siblings and family members. Bolton Lads and Girls Club provide free hot, nutritious meals for children and young people who need them.
This execution uses an emotive poem titled 'AN EMPTY PLATE'. The powerful words highlight the struggle that some children and young people face. For most parents an empty plate represents their children finishing their meal and being full. But some kids the hunger is real and an empty plate means just that, no food. This ad was launched on World Hunger Day on 28th May 2023, across all social media. It helped BLGC to raise awareness of the cause and generated the crucial funds needed, to support the families that need it the most.
AWARDS:
Muse Creative Awards 2023 - Silver Winner